--- title: Kay Elliott | Destination Architects and Masterplanners description: Architects, Masterplanners and Creatives for the Experience Economy; with a built portfolio spanning over 35 countries, our projects include some of the world's most celebrated brands and destinations. --- [Skip to content](https://www.kayelliott.co.uk/home#main-content) Close - [Work](https://www.kayelliott.co.uk/work) - [People](https://www.kayelliott.co.uk/who-we-are) - [Insights](https://www.kayelliott.co.uk/insights) - [Contact](https://www.kayelliott.co.uk/contact-us) [![White Kay Elliott logo](https://www.kayelliott.co.uk/hubfs/White%20KEA%20Logo%20TALL2.svg)](https://www.kayelliott.co.uk/home) - [Work](https://www.kayelliott.co.uk/work) - [People](https://www.kayelliott.co.uk/who-we-are) - [Insights](https://www.kayelliott.co.uk/insights) - [Contact](https://www.kayelliott.co.uk/contact-us) ![bath-1](https://www.kayelliott.co.uk/hs-fs/hubfs/bath-1.jpg?width=300&name=bath-1.jpg) # Stadium for Bath We are Architects for a new destination in the centre of this remarkable UNESCO World Heritage City - celebrated for its hot springs, Roman remains and Georgian town planning. [**Find out more**](https://www.kayelliott.co.uk/bath?hsLang=en) ![Blackpool Tower](https://www.kayelliott.co.uk/hs-fs/hubfs/2R3hDWQ45xHrxe-crop2.jpg?width=300&name=2R3hDWQ45xHrxe-crop2.jpg) # Blackpool Tower Our designs for reinvigorating this treasured landmark structure included two new attractions, improved visitor flows, and a spectacular glass floored observation deck. ![Titanic test](https://www.kayelliott.co.uk/hs-fs/hubfs/Titanic%20test.jpg?width=300&name=Titanic%20test.jpg) # Titanic Belfast We created key public spaces within the world-leading Titanic Belfast visitor attraction - helping retell the story of her conception, through construction and launch, to her maiden voyage and subsequent place in history. ![SEA LIFE - Gemini](https://www.kayelliott.co.uk/hs-fs/hubfs/SEA%20LIFE%20-%20Gemini.png?width=300&name=SEA%20LIFE%20-%20Gemini.png) # Aquarium Design With 32 aquarium projects built worldwide, we specialise in crafting immersive underwater environments where architecture, water and marine life come together as one seamless, story-led experience. ![01-3281-Abbey Sands-South Elevation](https://www.kayelliott.co.uk/hs-fs/hubfs/01-3281-Abbey%20Sands-South%20Elevation.jpg?width=300&name=01-3281-Abbey%20Sands-South%20Elevation.jpg) # Abbey Sands Our design for a landmark seafront development at the heart of Torquay’s promenade, brings together living, leisure and hospitality within a cohesive architectural vision - creating a timeless coastal destination shaped by place and experience.  ![peppa-pig-theme-park-florida](https://www.kayelliott.co.uk/hs-fs/hubfs/peppa-pig-theme-park-florida.jpg?width=300&name=peppa-pig-theme-park-florida.jpg) # Theme Parks We shape theme park experiences through integrated masterplanning and theming design - translating vision into clear, immersive environments.  # Designing destinations for time well spent. ## We help complex destinations perform - commercially, emotionally, and over time. We are destination architects and masterplanners working at the intersection of **experience** and **operational performance**.  We specialise in **high-constraint**, **high-performance** environments — where design decisions shape long-term operational, emotional and commercial outcomes.  [Book a call ↗](https://www.kayelliott.co.uk/contact-us?hsLang=en) 70m Annual Visitors 35 Countries 4 Continents 46 Years' Experience   ## Global experience, tested in live operational reality. Our built portfolio spans over 35 countries and four continents, supporting destinations with diverse audiences, operating models and regulatory environments — experience that informs how we design for real-world performance.  ##  "Kay Elliott have been trusted partners on some of the most complex destination projects I have been involved with, ranging from visitor attractions to sports stadiums – securing consent, shaping experience, and helping deliver destinations that perform both operationally and commercially" ![Nick Varney bw](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Nick%20Varney%20bw.jpg?width=300&name=Nick%20Varney%20bw.jpg) Nick VarneyFormer CEO of Merlin Entertainments Trusted across cultural, civic, leisure, and live destinations: ![Andrew Brownsword Hotels](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/andrew-brownsword-450.png?width=300&name=andrew-brownsword-450.png) ![Chester Racecourse](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Chester_Racecourse%20850.png?width=300&name=Chester_Racecourse%20850.png) ![Guide Dogs](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/guidedogs%20600.png?width=300&name=guidedogs%20600.png) ![Blackpool Tower](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Blackpool%20Tower%20425.png?width=300&name=Blackpool%20Tower%20425.png) ![Alexandra Palace](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/alexandra-palace.png?width=300&name=alexandra-palace.png) ![WATERGATE BAY](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/WATERGATEBAY-600-1.png?width=300&name=WATERGATEBAY-600-1.png) ![SEALIFE](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/SEALIFE%20750.png?width=300&name=SEALIFE%20750.png) ![WWT](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/WWT_logo2.png?width=300&name=WWT_logo2.png) ![Mercure Hotels](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/MercureHotels_800-1.png?width=300&name=MercureHotels_800-1.png) ![Taronga Zoo](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/TZ-1.png?width=300&name=TZ-1.png) ![Peppa Pig Theme Park](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/PPTP-1.png?width=300&name=PPTP-1.png) ![Harbour Hotels](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Horbour_Hotels-removebg-preview.png?width=300&name=Horbour_Hotels-removebg-preview.png) ![Stadium for Bath](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Stadium%20for%20Bath.png?width=300&name=Stadium%20for%20Bath.png) ![2HGD496-resized-1](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/2HGD496-resized-1.jpg?width=300&name=2HGD496-resized-1.jpg) ## Selected works Below are selected destinations where early involvement and delivery experience made a material difference. Explore more projects **[here.](https://www.kayelliott.co.uk/work?hsLang=en)** You can also register for our forthcoming **Immersive Influence** white paper.  **Above:** London County Hall. Image credit Tim Ayers / Alamy   [![Slimbridge](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/42404_slimbridge_chief_operating_officer_kevin_peberdy_at_slimbridges_living_wetland_theatre.jpg?width=300&name=42404_slimbridge_chief_operating_officer_kevin_peberdy_at_slimbridges_living_wetland_theatre.jpg) Read More Wildfowl & Wetland TrustSlimbridge Flagship Heritage Lottery funded Living Wetland Theatre and walkthrough Aviary. The completed designs immerse visitors in a new lagoon habitat and include an open-air amphitheatre for live and interactive presentations.  Read More](https://www.kayelliott.co.uk/slimbridge?hsLang=en) ![Icon Park](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/ICON%20Park%20800x600.jpg?width=300&name=ICON%20Park%20800x600.jpg) Merlin EntertainmentsIcon Park Co-located Madame Tussauds and Sea Life attractions at ICON Park, part of an 8-hectare entertainment destination in the heart of the Orlando Entertainment District.  Image Credit: Westend61 / Amazing Aerial ![Sichuan SEALIFE](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Sealife-China%20web.jpg?width=300&name=Sealife-China%20web.jpg) Merlin EntertainmentsSichuan SEALIFE New landmark Aquarium project in China's Tianfu New Area - part of the Chengdu high-end destination cluster - located in the province of Sichuan. ![Salcombe Beach Club & Spa](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Salcombe%20Beach%20Club%204.jpg?width=300&name=Salcombe%20Beach%20Club%204.jpg) Harbour HotelsSalcombe Beach Club & Spa Destination hotel and residential development overlooking Salcombe Estuary. Adaptive reuse of early c20 structure, within AONB and functional flood plain. ![London County Hall](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/London%20County%20Hall%20Web.jpg?width=300&name=London%20County%20Hall%20Web.jpg) Merlin EntertainmentsLondon County Hall Attraction cluster within grade 2\* listed County Hall including 4D Experience for the London Eye, Shrek’s Adventure, London Dungeon and remodelling of the London Aquarium. Image credit Tim Ayers / Alamy [![Immersive Influence COVER](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/Immersive%20Influence%20COVER.png?width=300&name=Immersive%20Influence%20COVER.png) Download the White Paper White PaperImmersive Influence™ A framework for designing experiences that compound impact beyond the visit. **Download the white paper.**  Download the White Paper](https://www.kayelliott.co.uk/immersive-influence?hsLang=en) # Great destinations start with a conversation If you’re shaping a complex place — or making a decision you only get one shot at — we can help you move forward with confidence. [Book a call ↗](https://www.kayelliott.co.uk/contact-us?hsLang=en) ![RIBA_Chartered_Practice_Corrected](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/RIBA_Chartered_Practice_Corrected.png?width=300&name=RIBA_Chartered_Practice_Corrected.png) ![UDG_logo_1200x630](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/UDG_logo_1200x630.png?width=300&name=UDG_logo_1200x630.png) ![BIAZA BW](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/BIAZA%20BW.png?width=300&name=BIAZA%20BW.png) ![blooloop_logo_black_transparent](https://26520807.fs1.hubspotusercontent-eu1.net/hub/26520807/hubfs/blooloop_logo_black_transparent.png?width=300&name=blooloop_logo_black_transparent.png) [![White KEA Logo cropped](https://26520807.fs1.hubspotusercontent-eu1.net/hubfs/26520807/White%20KEA%20Logo%20cropped.svg)](https://www.kayelliott.co.uk/?hsLang=en) 5-7 Meadfoot Road, Torquay, Devon  TQ1 2JP  United Kingdom T +44 (0) 1803 213553 hello@kayelliott.co.uk ISO 9001:2015        ISO 14001:2015 Kay Elliott Architects Ltd, Reg in England No 2286464 Registered Office 5-7 Meadfoot Road, Torquay, TQ1 2JP.  VAT Reg No 326601087 [Privacy Policy & Modern Slavery Statement](https://www.kayelliott.co.uk/legal-modern-slavery?hsLang=en) All rights reserved - [Work](https://www.kayelliott.co.uk/work) - [People](https://www.kayelliott.co.uk/who-we-are) - [Insights](https://www.kayelliott.co.uk/insights) - [Contact](https://www.kayelliott.co.uk/contact-us) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "Torquay", "addressRegion" : "Devon", "postalCode" : "TQ1 2JP", "streetAddress" : "5-7 Meadfoot Road" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://26520807.fs1.hubspotusercontent-eu1.net/hubfs/26520807/White%20KEA%20Logo.svg" }, "name" : "Kay Elliott", "url" : "https://www.kayelliott.co.uk/home" } ```