---
title: "Attraction Design Case Study: Blackpool Tower"
description: Kay Elliott, leading attraction architects, transformed the Grade I-listed Blackpool Tower into a dynamic destination with two new LBE (Location-Based Entertainment) experiences. The £10m remodelling included improved visitor flows and a stunning glass-floored observation deck, balancing heritage with modern attraction design.
---

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 BLACKPOOL

 ATTRACTIONS | CULTURAL | DESTINATION

# Blackpool Tower

**Client:** Blackpool Council  
**Completion date:** 2011-20

 

**Awards:**

International Property Awards Best Leisure Interior UK

###### Working closely with Blackpool Council and a global visitor attractions specialist, our designs restored the grandeur of this much loved seaside icon and accommodated two new contemporary global attractions.

This unique project features the reconfiguration of visitor flows, imaginative wayfinding, the sensitive integration of new structure within the tower complex revealing the original structure. It also signals regeneration on Blackpool’s iconic waterfront. 

![3080 111012-Blackpool Tower Eye-Dungeon](https://www.kayelliott.co.uk/hubfs/3080%20111012-Blackpool%20Tower%20Eye-Dungeon.jpg "3080 111012-Blackpool Tower Eye-Dungeon")

![3080 111012-Blackpool Tower Eye-4D Cinema](https://www.kayelliott.co.uk/hubfs/3080%20111012-Blackpool%20Tower%20Eye-4D%20Cinema.jpg "3080 111012-Blackpool Tower Eye-4D Cinema")

The Blackpool Tower Dungeons takes a fun look at the North-West’s most horrible history and the Blackpool Tower Eye, is a 4D cinema experience in which a 3D film combines with the addition of physical effects in a specially constructed theatre. A specially made film charts Blackpool’s history with detail so realistic that you can even smell the donkeys and feel the spray from the sea.

This is linked to a spectacular new observation deck at the top of the steel structure where a new viewing platform has been constructed with a 4.15 tonne glass floor, so after discovering Blackpool’s history visitors can look down on the present-day promenade, hundreds of feet below.

 

Images credits: Donal McCann  
George Green / Alamy

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